About The Energy Insider
For more than 20 years, I've worked inside the Texas electricity industry. Over that time, I've helped friends, family, and neighbors navigate confusing electricity plans and make better energy decisions.
The best electricity plan for one household can be completely wrong for another.
The Energy Insider was created because most Texans don't need another comparison website—they need someone to help them understand what they're actually buying.
I don't charge for this service, accept commissions from electricity providers, or receive payments to recommend one company over another. That independence allows me to focus on one thing: helping you find the right electricity plan for your needs. My goal isn't to convince you to choose a particular provider. You're free to use the information, ignore it, or seek a second opinion. I simply want you to have the information you need to make a confident decision.
Whether you're comparing providers, reviewing an Electricity Facts Label, or looking for a second opinion, my goal is to help you make a more informed decision.
The Energy Insider
Independent electricity advice
for Texas homeowners.
Why This Advice Is Different
Former Electricity Company CEO
I've led an electricity provider and understand how plans are designed, priced, and marketed behind the scenes.
Personally Reviewed Recommendations
Every recommendation is reviewed by a real person—not generated by a comparison engine, algorithm, or sponsored ranking.
Independent Advice
I don't charge for this service, accept commissions, or receive payments from providers. My recommendations are based on what's best for your home, usage patterns, and goals.
Why I Do This
One of the first questions people ask is:
“What's the catch?”
The answer is simple: there isn't one.
I don't charge for this service, accept commissions from electricity providers, or receive payments to recommend one company over another.
That independence allows me to focus on one thing: helping Texans make informed electricity decisions without worrying about hidden incentives.
One of the reasons I created The Energy Insider is because there aren't many places where Texans can get independent guidance on how to choose an electricity plan.
Comparison websites are built to help consumers shop for plans. The Public Utility Commission's Power to Choose website provides transparency and access to plan information. Services like Energy Ogre help automate the shopping process.
Each serves a purpose.
But in my experience, many Texans are still left asking the same question:
“What electricity plan is actually right for me?”
Choosing an electricity plan isn't just about finding the lowest advertised rate. Understanding bill credits, usage thresholds, contract terms, provider reputation, and renewal practices can make a significant difference in what you ultimately pay—the same details I look for when reading an Electricity Facts Label.
The Energy Insider was created to help bridge that gap by providing straightforward, independent guidance designed to help Texans make more informed decisions.
How I Evaluate Electricity Plans
The best electricity plan for one household can be completely wrong for another. That's why I look beyond advertised rates and evaluate each recommendation through four key areas.
Provider Fit
Provider reputation, customer experience, renewal behavior, and overall reliability all matter when selecting the right provider.
Real Cost
I look beyond advertised rates to estimate what a plan is likely to cost based on actual usage patterns.
Plan Structure
Bill credits, usage thresholds, time-of-use pricing, and other plan mechanics can dramatically impact what you actually pay.
Renewal Risk
Contract terms, expiration dates, renewal practices, and opportunities to lock in a better rate before your contract ends.
A good recommendation isn't just about finding a competitive rate today. It's also about helping you avoid costly surprises when your contract expires.
The more I understand about your home, usage patterns, priorities, and goals, the more tailored my recommendations can be.
Frequently Asked Questions
Common questions about The Energy Insider and how I help.